如果提到鼎鼎大名的Havaianas人字拖你仍一头雾水，那只能证明，你，OUT了！济南VI设计

早在1962年，受日本 ZORI FLIP-FLOP夹脚拖鞋的影响，巴西开始制造哈瓦那(Havaianas)人字拖。1965年，哈瓦那人字拖每天销量1000双，几乎变成巴西国鞋。现如今，哈瓦那人字拖在全世界已达2.2亿双的销量，凭借其天然橡胶的独特秘方，以及丰富鲜丽的色彩和印花，下到市井小民，上到王宫贵族，甚至名流巨星都对它情有独钟。帕丽斯·希尔顿、王菲都是哈瓦那人字拖的粉丝。可以说，这双小小的人字拖在世界各地的时尚圈都小有名气。《Vogue》、《Cosmopolitan》、《ELLE》、《Wallpaper》曾专门为Havaianas 做过特大篇幅的报道。

1994年，哈瓦那人字拖 (Havaianas) 为了让成本下降提高获利，推出单色系的拖鞋产品线 HAVAIANAS TOP，没想到居然获得上流市场 (over upper classes) 的青睐。 自此五彩缤纷的色彩组合成为Havaianas人字拖的最醒目的卖点。2010年，巴西BBDO广告公司再次为哈瓦那打造了一系列绚丽繁复的广告，活色生香的图案令人大呼过瘾。

  Shoe 鞋

 

 

“Live life unlaced.
Havaianas. A Brazilian original since 1962.”

 

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra

 

 

Taxi 计程车

 

“Arrive in a convertible.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

  

Spray 喷雾

 

 

“$20 flip-flops are no luxury. Luxury is not having to wear shoes.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

 

 Crank：曲柄

 

“When it come to colors, less is not more. It's just boring.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

 

 Banana 香蕉

“If you love something. Set it free.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

哈瓦那人字拖 (Havaianas) 特色

 

Brazil：鞋子上面一定会有巴西国旗，有分BRAZIL(人字)和TREKKING BRASIL(人字加上脚踝稳定)

CARTUNISTAS：鞋上面有插画

ESTAMPADAS：女性款取向，以植物和花朵为主题

FASHION：1999年推出的款式，高处增加3公分

FLASH：2004-2005年推出的款式，有别于人字设计！

HIGH：厚底鞋

IPE：热带雨林主题

KIDS：给小孩穿的

SLICK：很像A字的变形拖鞋

STYLE：双色系设计

SURF：冲浪者限定，鞋子采用宽底和宽鞋带的设定

TRADITIONAL：已经有42年历史的最基本款

TREKKING：在脚踝部分有可以调整松紧的设计