Smart Fortwo

 

济南设计

 

 

 

 

 

 

 

 

 

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Toygar Bazarkaya
Art Directors: Peter Engelbrecht, Karolina Bukowiecka, Gustavo Vieira Dias
Photographer: Robert Eikelpoth

 

点击更多精彩：

2010戛纳广告节获奖作品私家档案（一）

2010戛纳广告节获奖作品私家档案（二）

2010戛纳广告节获奖作品私家档案（三）

2010戛纳广告节获奖作品私家档案（五）

2010戛纳广告节获奖作品私家档案（六）

 

 

WWF: Biodiversity And Biosafety Awareness

 

 

 

 

 

 

 

 

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle, Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser's Supervisor: Jacques-Olivier Barthes

 

文案：What will it take before we respect the planet? 

 

 

Mint Museum of Toys

 

 

 

Advertising Agency: Y&R, Singapore
Chief reative Officer: Marcus Rebeschini
Executive Creative Director: James Procter
Creative Director: Mark Fong
Copywriter: Mark Fong
Art Director: Somjai Satjatham
Illustrator: Magic Cube/Sam Ng
Photographer: Teo Studio
Typographer: Somjai Satjatham
Prop Master: Kin Yee
Account Manager: Chanderni Devi
Account Supervisor: Anthony Khoo
Art Buyer: Kirby Ho

这是Y&R公司为新加坡MINT玩具博物馆做的平面广告。

 

WWF

 

 

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana

 

文案：Exploiting the ecosystem also threatens human lives.For a living planet. wwf.org 秃鹰很可怕，但是，一个连秃鹰都消失了的星球更令人惊悚。

 

 

Dequadin Throat Lozenge

 

Advertising Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Directors: Daniel Comar, Gavin Simpson
Art Director: Yee Wai Khuen
Copywriter: Donevan Chew/Paul Lim
Producer: Koh Kiam Seng
Illustrator: Khuang Soon (Cubiz)

文案：Apologise to your throat。替我们对你的喉咙说声抱歉。

 

 

 HOT WHEELS：BIG BABY

 

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Head Art Director: Iván Carrasco
Art Directors: Iván Carrasco, Mario Salgado, Jaime González
Creative Director: Abraham Quintana
Copywriter: Abraham Quintana
Advertiser’s Supervisor: Roberto Guzmán
Planner: Javier Macías

HOT WHEELS，是世界上著名的车模品牌。除了车身上常有炫丽的图案，以及夸张的造型外，以大盒的组合包装出售，也是它们的特色之一。所以这一次，他们在马路上造了一个巨大的小男孩，路上行驶的汽车反而成了车模。整体感觉这个点子算不上聪明，那个巨婴到是够恐怖的。

 

Ford: Trees

 

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Pablo Alvarez Travieso, Gonzalo Vecino
Art Director: Martin Otonello
Copywriter: Ignacio Mendiola

文案：The trees blocking this billboard are a problem we don't want to solve.Ford 

 

Land Rover

 

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini, Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Nils Andersson, Marcus Rebeschini, Mike Shackle, Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson, A S Anam
Illustrators: Raul Pardo, Cream/Wishing Well
Photographers: Kerry Wilson, Sebastian Siah
Typographer: Raul Pardo/ Lee Aldridge

 

文案 ：Land Rover.Go Beyond .穿越。

 

Graco Cribs

 

 

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Felipe Manalich/Nicolas Neumann
Copywriter: Nicolas Neumann/Felipe Manalich
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro
Photographer: Renato Del Valle

文案：When your baby sleeps you sleep like a baby.Graco A Crib of Dreams。当你的宝宝睡着的时候，你也可以睡的像个婴儿一样了。 Graco婴儿床。

 

Stopache

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors: Kalpesh Patankar, Parixit Bhattacharya, Daniel Botezatu, Umran Shaikh
Copywriters: Parixit Bhattacharya, Kalpesh Patankar
Photographers: Daniel Botezatu, Umran Shaikh
Advertiser’s Supervisor: Prabhu Karthikeyen
Planner: Nadine Ghossoub

Stopache是一种止疼药。这些裂开的海报在购物中心、咖啡店、诊所药店等公共场合进行了投放。

 

点击更多精彩：

2010戛纳广告节获奖作品私家档案（一）

2010戛纳广告节获奖作品私家档案（二）

2010戛纳广告节获奖作品私家档案（三）

2010戛纳广告节获奖作品私家档案（五） 

2010戛纳广告节获奖作品私家档案（六）