看惯了广告中那些具象的人和物，现在换个玩法，看看那些卡通风格的创意，你会惊喜的发现，这是一个五彩斑斓的世界，很多绝妙的，无法用现实手法达成的想法，都在这个充满想象力的空间得以发挥， 当广告抛弃了真实世界，你看后唯一的感受就是：COOL！！ 济南设计公司

 

     重磅推荐：不笑你找我！10个令人喷饭的创意广告

 

  Lukafe: Voyeur, UFO, Jail

 

 

这是一种非常独特的故事呈现方式，戏剧化的表现了Lukafe的两款咖啡产品INTENSO（含咖啡因的强效咖啡）和SIN CAFEINA（无咖啡因的咖啡），至于图中谁喝的是哪种咖啡，应该很清楚了吧~

 

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPs: Hugo Corredor, Giovani Martinez
Creative Directors: Andres Norato, Claudia Murillo
Art Directors: Claudia Murillo, Juan Hernandez
Copywriters: Andres Norato, Daniel Mosquera
Illustrator: Zoom Argentina
Retouch artist: Oscar Romero

 MCEL MFW Fashion Week: National Geographic, Fashion, High heels, Giraffe, Wardrobes, Apartheid

 

 

这是我个人十分欣赏的一组广告，为DDB为非洲时装周所创作的一组平面稿，充满非洲风情的大胆色彩，配以绝妙的文案，向人们展示了一个令人振奋而激动的非 洲。十分精彩!

 

 

“Discover the Africa you can’t see on National Geographic.”

在《国家地理》发现你没见过的非洲。

 

“Fashion found out something that society should already know: no one color is better than another.”

时装找出了社会应该明白的道理：没人的颜色比其他人更好。

 

“Parading in high heels is nothing for those who balance a bowl on their head.”

踩着高跟鞋游行对那些可以在头上顶罐子的民族就是小菜一碟。

 

“You can talk about Africa, long legs and beauty without necessarily referring to a giraffe.”

你可以这样谈论非洲，有纤细秀场的双腿，美丽而充满活力，好像和长颈鹿没什么分别

 

“The African culture is on the streets, in museums, history books and in wardrobes.”

非洲的文化在街头巷尾，在博物馆，在历史教科书中，也在我们的衣柜中。

 

 

 

“African fashion brings back what the apartheid abolished: harmony between colors.”

非洲的时尚使人们想起种族隔离废除的观念：颜色中的和谐。

  

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro

Dreamworks Shrek Forever After: Join the ogre army

 

      噢，你一定看腻了那只绿色的大怪物——史瑞克，正值史瑞克4公映之际， StruckAxiom为了避免观众的审美疲劳，制作出了这一系列与众不同的海报，“来吧！加入怪物军团吧！”怎么样？你是不是又动心了呢？ 

 

 

 

Teaser poster campaign to promote Dreamworks’ animated film “Shrek Forever After.”

Advertising Agency: StruckAxiom, Salt Lake City, USA
Art Directors: Brent Watts, Scott Sorenson
Copywriters: Ryan Martindale, Lee Kimball
Illustrators: Tosh Brown, Valerie Jar
Typographer: Matt Manes

Amnesty International: Power signature

 

这是 EJE DDB为国际特赦组织创作的一组平面广告，目的是征集大家支持的签名，可以明显的看到，当中间空白的部分签满了名字后，也像一道壁垒挡在了施暴者和受害者之间，正符合文案的意义：“Your signature has the power to stop torture.”你的签名有能力阻止暴力虐待。

     

Advertising Agency: EJE DDB, Puerto Rico
Creative Directors: Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: José Torres
Published: August 2010

Snickers: The Peacelord

 

饿了的话，就快点来块士力架吧，因为“You are not you when you’re hungry.”当你饿了的时候，你就不是你了......

 

 

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Christian Mommertz
Art Directors: Achim Metzdorf, Karolina Bukowiecka
Copywriters: Martin Knipprath, Sebastian Steller
Illustrator: Achim Metzdorf
Published: August 2010

Spoleto: Shark

 

 

里面就是你的感觉，Spoleto意大利面“Inside that’s how you’ll feel. Spoleto Delicious Pasta.”

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero

Veikkaaja Sports Magazine: Cry, Joy, Puzzled

 

这些人偶为什么有的伤心落泪，有的手舞足蹈，有的左右为难？因为他们都在看Veikkaaja体育杂志！

 

我今早为什么要起床？我毕生都在支持的球队在小组赛被踢出去了T____T

我正常吗？噢，我仍然沉浸在数月前的冠军杯决赛庆典中~

我 女儿的婚礼居然和世界杯决赛是同一天。我能保证在上半场尽一个父亲的义务，这样....行了吗？

 

Advertising Agency: Hasan&Partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Published: June 2010

CEAT SUV Radials: Forest, Snow, Desert

 

对不起...我也不知道CEAT SUV Radials是干什么的，我只是单纯的觉得这系列很可爱>____<，有知情的网友，欢迎解读~！

 

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Abhijit Karandikar
Art Director: Parag Patil
Copywriter: Nitin Pradhan
Illustrators: Santoshi Ganguly, Ashis kumar Mukherjee
Photographer: Avadhut Hembade
Published: March 2010

E: Dog, Crayons, Eggs, Spaghetti

 

这是 Change Integrated为清洁剂做的广告，看到了吗？当你要表达产品洁净能力强的时候，不妨仔细研究一下这个广告，借鉴扑克牌的画面表现一种干净到极致的镜面，很聪明吧？！其实灵活运用生活中常用的物品才是创意的最到境界。“For shiny surfaces.”干净闪光的表面。

 

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Martin Winther, Jan Jakub Zielecki
Copywriter: Tytus Klepacz
Illustrator: Bartek Hass
Published: September 2010

Burger King: Burger, Fries, Wrap

 

 

用卡通的印刷字体来表现汉堡的美味，这种表现手法你也可以尝试噢~光看就觉得YUMMY！

Advertising Agency: Interone GmbH, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Bernd Nagenrauft, Lars Haensell
Illustrator: Serial Cut, Spain
Account Executive: Katharina Aschauer, Max Wiemann
Published: July 2010

 

重磅推荐：不笑你找我！10个令人喷饭的创意广告