你肯定吗？这是汽车广告？！是的，虽然你在画面看不到飞驰而过的汽车，甚至连个轮胎都看不到，但，这真的是汽车广告。很多时候，消隐产品或许比突出它更能让人们记忆深刻。 济南包装设计

 

“10个广告”系列：

这哥们是天才！10个高明的直邮广告解读

不笑你找我：10个令人喷饭的创意广告

COOL!!10个绝佳的卡通风格创意广告

看到流口水：10个最聪明的糖果广告解析

 

 

看看这位仁兄都脏成什么样儿了，不过想一想LANDROVER的售后服务能去任何地方为车主服务，估计你就明白了。

 

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Photographer: Fernando Martins
Digital retouching: Aderson Fagundes
Published: August 2010

 

Volkswagen

 

       当同样体量的物体放在不同体量物体的旁边时，会产生不同的视觉错觉。最直观的例子如下图，完全相同的两个圆，右边紫色的是不是更显得大一点？衡量一个人的标准其恰恰存在于站在他身边的那些人。 最近发布的Volkswagen Caddy平面广告就是巧妙地利用了视觉错觉很好的阐述了新产品的功能和卖点。

 

ROAD公路篇

 

The same distance feels shorter.
The new Caddy Maxi.
Outstanding comfort and driving dynamism.
超乎想象的舒适和驾驶。
同样距离，感觉更短。超越想象的舒适和驾驶乐趣，使得回家的旅程变得更短。

 

DROP雨滴篇 

 

The same amount of fuel feels more.
The new Caddy Maxi.
Just 4.9 l consumption per 100 km.

每100km仅4.91油耗。
同量的燃料，跑的更远。相较于原先的配置，使用等量的燃料，你能到达的半径将更大。

 

CUBE方块篇

 

The same load seems smaller.
The new Caddy Maxi.
40 cm longer, 4,7 m3 loading capacity.

加长40xm ，4.7m??承载能力。
同样的载量，富余空间更大。车内空间增加，承载的环境更宽松。

 

Advertising Agency: DDB Budapest, Hungary
Creative Director: Péter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriters: László Hevesi, Giovanni Pintaude
Art directors: Rodrigo Fernandes, Carlos Ramas
Published: September 2010

Inalfa Car Sunroofs

 

    透过车窗，你难免会看到街边不雅的一幕，可能是某个在街边嘘嘘的酒鬼，可能是不注意形象春光乍泄的胖阿姨，现在， Inalfa推出了带天窗版新款汽车，还是看看天空吧，那里会给你一个纯净而美好的风景。

 

酒鬼篇

 

 

阿姨篇

 

 

Give your family a better view.
Inalfa Car Sunroofs

给你的家庭带来更美的风景。 Inalfa带天窗汽车。

Advertising Agency: JWT Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Elvis Chau, Raymond Chin, Rojana Chuasakul
Art Director: Rojana Chuasakul
Copywriters: Ada Hu, Raymond Chin
Photographer: Studio de Nagara, Bangkok

Volkswagen, Dynamic Light Assist System

 

     满月的时候，某些人可能会变得异常疯狂，从而对你的安全造成威胁，但如果你的车灯晃到了别车司机的眼睛，他们可能变得更加疯狂，到时候能不能正常驾驶就难说了。大众的可自动调节大灯，可根据对面的车辆，自动调节亮度， 让你像处于不满月的安全环境中一样，因为对面的车辆不会突然发疯。

 

 

Oncoming drivers won't go crazy.
Dynamic Light Assist System automatically dims your headlights if there is another car nearby.

开来的那辆车不会发狂。

 

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director / Copywriter / Illustrator: Dima Tsapko
Published: October 2010

Smart: Pollution

 

 smart, the less polluting car of the world, from just 7.990?smart汽车，更环保的汽车，售价仅7990欧元

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio

Fiat Linea: SMS

 

     开车的时候阅读短信是一件极其危险的事情，因为你很有可能发生交通事故。FIAT LINEA语音阅读功能可能帮你解决这个问题。而巴西的李奥贝纳也很好的诠释了这一卖点。 “当你看到这条短信的时候，您的车已经撞树或者撞墙，或者更糟糕，你撞上了奶牛......”

 

 

Need anything from the market?
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

需要从超市带点什么吗？

 

Pick you up in 1 hour.
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

1小时候后来接你。

 

 

Meeting at 10am!
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

10点见！

 

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: Jo??o Caetano Brasil
Published: March 2010

Mercedes-Benz: Hidden danger

 

      反光镜与后视镜都有一定的视野范围，而当另一辆车或者其他物体在你的斜后方时却不在这个视野范围之内，这个范围就是视野的死角，通常又称为盲点。 奔驰盲点辅助灯可以提前预警。下面的文案包含着处于盲点区域内的物体，很有想象力。

 

 孩子篇

 

Can't you hurry up? I'd like to be on schedule.
Detects hidden danger. The Blind Spot Assistent with warning light system.

别那么急，还是按部就班吧

自行车篇

 

You'd better drive back. This is a dead end.
Detects hidden danger. The Blind Spot Assistent with warning light system.

你最好开回去，此路不通

慢跑者篇

 

Just pull out of the garage and take a right.
Detects hidden danger. The Blind Spot Assistent with warning light system.

从车库出来后直接右转。

 

Advertising Agency: BBDO Düsseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Account Manager: Marco Golbach

Audi Quattro: Banana Squid

 

    全时四驱是目前世界上公认最理想的车轮控制方式，它能使车轮抓地更牢、转向更自如、更容易被操控，可同时增加汽车的安全性能和运动性能。用一个形象的比喻：如果汽车是一只香蕉皮，那么奥迪的全时四驱就是安了章鱼吸盘的香蕉皮！

 

 

 

Advertising Agency: DDB, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors, Andres Vergara
Illustrator: Cansu Kaykac
Account Manager: Ela Gokkan
Account Supervisor: Ozlem Delikanli

Volkswagen Golf

 

麋鹿篇

 

大树篇

 

石头篇

 

 

夜以继日的讨论、策划，喝了无数的咖啡，吃掉了无数的泡面， 我们加班的夜晚只是为了您的安全。

More late nights for us, less danger for you.
Five star safety rating. The Golf.

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographers: Fotograf Patrick Frischknecht, Okapia/Maground/Getty/Goodstock
Advertiser's Supervisors: Hartmut Seeger, Veronika Ziegaus, Luca De Meo
Account Managers: Silke Lagodny, Marie-Louise Jakob
 

Hyundai: 2010 FIFA World Cup Sponsorship

 

 

 

Think about it.
How do you earn true loyalty? It's not just a matter of where you're born or what language you speak. It's simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it.
Official partner of the 2010 Fifa World Cup.

仔细想想。

怎样能得到真正的忠诚？这不是简单的关于你家乡是哪里或者你的母语是什么的问题。其实答案很简单。给人们真正需要的而不是你想要索取的。要赢得忠诚，最好先表现出来。现代。2010南非世界杯官方合作伙伴。

 

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

 

“10个广告”系列：

这哥们是天才！10个高明的直邮广告解读

不笑你找我：10个令人喷饭的创意广告

COOL!!10个绝佳的卡通风格创意广告

看到流口水：10个最聪明的糖果广告解析